ESTEÉ LAUDER COMPANIES
NATIONAL LIPSTICK DAY

To celebrate National Lipstick Day, Estée Lauder Companies partnered with The Creative Content Hub to develop two cross-branded lip combinations for a dynamic social media campaign. I led the art direction for two short-form beauty videos and a suite of still imagery, balancing clean studio aesthetics with bold, high-impact product swatches. The visual approach fused sleek minimalism with vibrant color stories, resulting in playful and brand-elevating content. 

Services —
Art Direction
Graphic Design
Video Editing

Photography & Videography - Daniel Leeds
Art Direction, Design, & Video Editing - Guen Dunstan