JO MALONE
Fathers DAY GIFTING

For Jo Malone London’s Father’s Day campaign, the creative direction focused on the richness and texture of the brand’s more grounded, green scent ingredients. Each fragrance was paired with earthy, ingredient-inspired packaging to elevate the gifting experience with a refined, masculine touch. I led the visual development of campaign assets that highlighted hero notes such as cypress, vetiver, sage, and cedarwood—presented through lush greenery and natural textures.

Photography - Dylan Griffin
Prop Stylist - Alex Silva
Prop Assistant - Kelly Silva
Art Direction - Guen Dunstan & Elissa Wiehn
Creative Ops - Yumi Matsui & Anissa Nadal