JO MALONE
MOTHERS DAY

For Jo Malone London’s Mother’s Day campaign, the creative direction centered around the beauty of the brand’s signature ingredients. Each fragrance was paired with ingredient-inspired packaging to elevate the gifting experience. I led the visual development of campaign assets that featured the hero scent ingredients—such as nectarines, pears, freesia, among others —while showcasing the limited-edition packaging designed to reflect each scent’s core notes. The result was a cohesive and sensorial storytelling approach across still-life, celebrating both the fragrance and the thoughtful details of gift-giving.

Photography - Dylan Griffin
Prop Stylist - Alex Silva
Prop Assistant - Kelly Silva
Art Direction - Guen Dunstan & Elissa Wiehn
Creative Ops - Yumi Matsui