ESTEÉ LAUDER COMPANIES
6 for 60 SALE

For the “Six for 60” cross-brand sale, I concepted and art directed a campaign video designed to highlight six hero products through a beauty-forward, Get Ready With Me format. To create a personal and relatable feel, I structured the narrative around a step-by-step beauty routine, using close-up shots to emphasize each product’s texture and finish.

The video concludes with a bold visual moment: the model writes “Six for 60” on a pane of glass using the same lipstick from the final step—mimicking the act of writing on a mirror.

Photography & Videography - Daniel Leeds
Art Direction & Video Editing - Guen Dunstan
Creative Ops - Yumi Matsui